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Spotify goes public

Spotify goes public

Spotify is essentially a music streaming service provider. They have now decided to make other people’s business their business too. This has angered tech analysts and Spotify customers. Unwarranted, the right to privacy has been invaded.

The music streaming company say that they are focusing on ‘personalisation and discovery’. Spotify are introducing new features which  include Spotify Running, which determines the BPM of music to the pace of a run, and Discover Weekly which collates a weekly list of songs based on users’ personal tastes. Accessing information will allow the streaming company to enhance their customers’ streaming experience and create a personalized environment without much effort from users themselves.

Using algorithms to collect data is in any event an impersonal exercise and will never truly do justice to what the customer really likes. They may be old-fashioned, but tried and tested surveying techniques have always done the job well before.

What this means is that Spotify ‘asks’ for access to private contacts, photos and GPS locations from users’ mobile devices. The Spotify policy begins to sound more like a bank or credit granting agency requiring personal information such as previous credit and criminal history to verify customers’ worth. They insist that they will discontinue their service to customers if they do not agree with this new invasive policy, placing customers in a Catch-22 situation.

There are alternatives for irate customers. They can go to a few other companies for their streaming requirements. Minecraft creator, Markus Persson, has already moved on.

 

 

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